What Are Tactics in Business?
Tactics in business refer to the specific, short-term actions or steps taken to implement strategies and achieve business goals. While strategy defines the overall plan or direction, tactics focus on how to execute the strategy on a practical level.
Tactics in business are usually actionable, concrete and measurable. Examples include:
- Launching a targeted marketing campaign;
- Negotiating supplier contracts;
- Implementing a customer loyalty program; and
- Hiring specific skill sets to support a new product line.
Tactics are essential because a well-crafted strategy without actionable tactics is unlikely to succeed:
- Effective tactics are flexible and can be adjusted as situations evolve; and
- Tactics provide the "boots on the ground" needed to deliver results and progress toward strategic objectives.